Get the most out of your next trade show visit

Trade shows are an invaluable opportunity for independent retailers to discover new products, connect with suppliers, and gain insights into the latest industry trends. However, with so much to do in a limited amount of time, it can sometimes be overwhelming. 

With years of experience organising trade shows, we’re here to share our insider tips to help you make the most of your next trade show visit.

Set Clear Goals

Your time is precious, so before stepping foot into any trade show, you should define exactly what it is you want to achieve. Are you on the lookout for new suppliers or emerging brands? Do you want to want to learn about emerging retail trends? Or are you looking to networking with the industry?

Identifying key objectives for your visit will help you prioritise your time effectively and make your visit more productive.

Research Exhibitors and Plan Your Schedule

Most trade shows will provide an exhibitor list and event schedule in advance so you can plan your own schedule accordingly. This will allow you to identify key suppliers that you want to visit and make time for any industry sessions or speakers that you don't want to miss. 

TOP TIP: You can also schedule appointments with suppliers ahead of time to avoid disappointment and guarantee a dedicated meeting. 

Creating a plan ahead of time ensures you make the most of your limited time on the show floor.

Bring Essential Supplies

Trade shows can be long and physically demanding, often requiring hours of walking, standing, and engaging in conversations. The bustling environment, combined with the need to absorb a wealth of information, can be exhausting. Proper preparation, including staying hydrated, wearing comfortable clothing, and taking short breaks, can help you maintain energy and stay focused throughout the event.

What should you bring with you:

• Your badge or ticket

• A notebook or digital device for taking notes

• Business cards for networking

• Comfortable shoes for lots of walking

• A tote bag for brochures and samples

• Water bottle for refill stations

Take Advantage of Networking Opportunities

Trade shows provide a unique chance to connect with industry peers, potential partners, and experts.

It is important to make the most of any networking events by actively participating in discussions, introducing yourself to new contacts, and exchanging business cards. Don’t hesitate to ask questions, share your own experiences, and connect with industry professionals who could become valuable partners or clients.

Stay Open to New Ideas

While it’s great to have a plan, always be open to unexpected discoveries and new brands. Sometimes the most beneficial connections or product finds happen by chance. Explore different sections of the trade show and engage with exhibitors outside of your usual industry niche, you may just find your next best seller this way.

Follow Up After the Show

Your trade show efforts shouldn’t end when you leave the venue. It’s crucial to follow up with the contacts you made to build lasting relationships and make the most of your experience.

Sending a thank-you email to vendors and industry connections shows professionalism and keeps communication open.

Reviewing product samples and pricing from potential suppliers allows you to make informed purchasing decisions.

Finally, taking time to implement key takeaways from sessions and discussions into your business strategy ensures that the insights gained at the trade show translate into tangible improvements for your business.

Conclusion

Trade shows can provide incredible opportunities for growth, learning, and networking. By planning ahead, staying engaged, and following up effectively, you can ensure your visit is both productive and profitable.

Interested in visiting an INDX trade show and ready to reignite your passion for retail? View the full 2025 show calendar here.