Whether you're a seasoned exhibitor or a first-timer, preparation is everything. If you’re considering exhibiting at INDX Shows, hosted at Cranmore Park, Solihull, here’s a quick guide to making the most of the show.

Set Clear Goals

Before anything else, ask yourself: Why are we exhibiting? Whether it’s lead generation, launching a new range, or strengthening retailer relationships, knowing your goals will shape every other decision — from booth design to sales conversations.

Choose the Right Show

INDX Shows offer a curated, order-writing environment focused on connecting brands with independent retailers. Our Midlands-based venue, Cranmore Park, is a huge advantage — centrally located and easily accessible from all corners of the UK, making it ideal for attracting nationwide footfall.

Make Your Display Stand Out

Your stand is your storefront. Keep it clean and welcoming while aligning you’re your brand identity. Use eye catching signage, smart lighting and displays to showcase your products.

Every team member should greet visitors proactively, have a great understanding of your products, key talking points, and most importantly, how to engage with visitors. Select the right accommodation so you and your team arrive at your chosen INDX show feeling refreshed and ready for a productive day.

Maximise your visitors

Promote your attendance at INDX Shows ahead of time through emails, social media, and direct outreach to encourage appointments in advance. Use your social media presence to your advantage by sharing which INDX show you will be attending, including your booth number. Get organised by schedule posts prior to the show as well as posting live updates to increase engagement using the show hashtag during the show.

Follow Up

The show may end, but your work continues. Follow up with leads while your brand is still fresh in your customers minds. A short, personalised message goes a long way in turning interest into orders.

Make the most of an INDX show; connect with buyers, showcase your brand, and grow your business.

Visit our Exhibit with us page for more information.