INDX National Intimate Apparel Show | July 2025 Show Report

The INDX National Intimate Apparel Show returned to Cranmore Park, Solihull from 27-29 July 2025, welcoming intimates’ buyers from across the UK, Ireland, and as far afield as Nigeria.

This season’s 3-day event partnered with the London Swimwear Show to bring retailers a strengthened showcase of swim, resortwear, and beach accessories with headline brands including Fantasie, Freya, Elomi, Gottex, Polo, Ralph Lauren, Guilty Beach, Panache, Lingadore, Aqua Blu, David, Lisca, Anita, Iconique, Triumph, Maryan Mehlhorn, Sunflair, Miraclesuit, Roidal, Naturana, Rosa Faia, Lisca, Pia Rossini, Tessy, Red Point, and Pour Moi.

Daily Trend Workshops and Catwalks

While daily trend workshops, hosted by Pam Scott, Editor of Underlines and The Swimwear Yearbook, gave attending Buyers a tour of the key trending swimwear pieces available across the exhibition hall, daily catwalks offered additional inspirational insight.

Wire free Lingerie maker Royce unveiled their fresh new look, Skarlett Blue launched their buyer give-away, and debut brands included Abel, Belmanetti, Cette, Corin, Nude Intimates, STRING NIX, and Voluptina.

Buyer Events

Buyers enjoyed strawberries & cream courtesy of Anita, and Lanza’s award-winning Italian ice-cream, courtesy of Lisca. To further celebrate the summer showcase in style, exhibitors and visitors were invited to two networking social events, taking place after the show on Sunday and Monday.

Hosted by INDX x LSS and Underlines respectively, the informal events proved a wonderful opportunity for everyone to get together and catch-up with canapés, drinks, and live music, within the contemporary setting of Cranmore Park’s onsite bar & eatery, The Loft.

Long-standing show supporter Naturana commented:

The trend presentation was brilliant, and the catwalk added a fantastic buzz and real purpose to the event. The after-show drinks, canapés, and live music were a great success once again — there was a real energy and a great mix of buyers and brands.

The Lingerie Department Manager of leading Independent Department Store Smith Bradbeer's said:

Fab show as always. The fashion show was a great touch this time. Looking forward to February 2026.

The Owner of Pudding Lingerie said:

Great to see all the lingerie, swimwear and nightwear brands at the INDX National Intimate Apparel Show… I loved the trend presentations and the fashion shows featuring some great new to the UK brands.

Save the Date

The National Intimate Apparel show will return on the following 2026 dates and visitor registration is now open:

Sunday 8 February 2026: 9am-5pm
Monday 9 February 2026: 9am-5pm
Tuesday 10 February 2026: 9am-3pm

Get ready to level up your business with INDX Shows.