INDX National Intimate Apparel Show | Show Report July 2026
With a seasonal focus on swim and resortwear, the showroom was filled with summer vibes; inspiring industry conversations and enthusiasm for the buying season ahead.
Written by
Debbie Hartill
Published
29 Jul 2026
Read Time
4 min read
Show report: INDX National Intimate Apparel Show | July 2026
The INDX National Intimate Apparel Show returned to Cranmore Park 26-28 July 2026 for a three-day buying event.
With a seasonal focus on swim and resortwear, the showroom was filled with summer vibes; inspiring industry conversations and enthusiasm for the buying season ahead.
From leading labels to immersive experiences, visitors to the show were invited to explore the latest trends and collections with over 100 top brands across lingerie, swimwear, loungewear and hosiery.
Key exhibitors included Panache, Chantelle, Wacoal, Anita, Slenderella, Fantasie, MEY, and Triumph, with new-to-show labels Sulis Soul, BARTS, Andrea Bucci, MC by Marie Claire, EFFETTO, and Rip Curl.
Highlights
Show highlights included fashion shows (Curated by Underlines), Networking Social (Sponsored by London Swimwear Show), an Express WOW FACTOR Day competition (courtesy of Pudding Lingerie), plus body confidence champions, AWWA (Accepting Who We Are), were on hand to demonstrate how to transform visual merchandising into a live mannequin experience.
Bringing trends to life and shining a spotlight on key finds from the showroom, this season's themes included Sculpture Park, Dopamine Sport, and Earth Song.
Sculpture Park
Exploring swimwear as architectural form, defined by bold, high contrast colour palettes with dark tones, metallics and striking accents. Sculptural silhouettes feature cutouts, asymmetry and engineered shapes, while sleek fastenings and hardware details enhance structure. The result is statement making swimwear that reimagines the body through construction, blending art, design and function.
Dopamine Sport
Embracing energetic, feel good swim and activewear defined by electric brights, neon tones and colour blocking. Sporty silhouettes such as crop bikinis, racer styles and performance one pieces combined with supportive, athletic details. Designed for versatility, mix and match pieces blur the lines between surd, swim, and activewear, creating expressive street-ready looks.
Earth Song
Channelling refined, sensory luxury through warm, nature inspired tones including cocoa, camel, sand and soft mineral hues, accented by subtle metallics. Sculptural yet fluid silhouettes feature clean lines, draping and delicate textures, while minimal seams and artisanal details create elevated, feminine swimwear tooted in tactility, softness and understated elegance.
Celebrating retail
Birthday celebrations also added to the experience with exhibitors Cyberjammies (25 years), Ambra (90 Years), Triumph and Anita (140 years), Chantelle (150 years), and Wacoal (175 years) celebrating key milestones.
50 years of AIS, 50 years of intimate apparel
Entering its Golden Anniversary year, AIS kicked off celebrations with a series of in-show awards to commemorate the occasion; championing industry success and celebrating 50 years of retail excellence.
Our Golden Anniversary isn't just about looking back at our history since 1976; it’s about honouring the Members and supplier partners who have built this community.
The Creative Visionary Award – Wacoal presenting
Celebrating an individual who infuses retail with character, energy, and an inspiring creative spirit.
Visual Merchandising inspiration that all members should look to.
Awarded to: Morley Group – Angela Bryaton & Team.
The Community Impact Award – Anita presenting
Honouring your unwavering commitment to, community engagement, and making a positive, difference.
Focusing on every customer's needs, making them feel welcome and able to relax with women in similar circumstances.
Awarded to: Smith Bradbeers – Karen Nolan and Team.
The Fitting Room Legend Award – Chantelle presenting
Celebrating an unparalleled standard of technical expertise and commitment to care, precision, and customer confidence.
Awarded to: WH GOODS – Lorraine and Team
The Legacy & Loyalty Award – Triumph presenting
Celebrating an AIS Member whose long-standing commitment and invaluable contributions have shaped and elevated our industry.
Awarded to: Michelle Barber – Barkers Northallerton. Emma Barkers Northallerton
A note of thanks
At the recent INDX National Intimate Apparel Show, AIS had the pleasure of celebrating our 50th golden anniversary year with our Intimate Apparel stocking members and our key partner brands. We celebrated some amazing achievements by our members, with partner brands presenting a number of awards throughout the day. We also celebrated a number of birthday milestones with key suppliers who were exhibiting.
Following the shows daily catwalk show we culminated the celebrations with a special award presented to Pamela Scott who has dedicated her professional career to the Intimate Apparel Industry through her role as editor-in-chief of underlines magazine. Pam has always been a strong advocate for The INDX National Intimate Apparel Show, supporting it’s growth and place in the industry.
Save the Date:
More than just a buying destination, the INDX National Intimate Apparel Show provides a hub for industry connection in a convenient central location.
The next edition of the INDX National Intimate Apparel Show will take place at Cranmore Park from Sunday 14 – Monday 15 February 2027 and registration is now open: https://indxshows.co.uk/shows/intimate-apparel
