Joules is proud to unveil its new SS26 collection at INDX Woman. Bright, bold hand-drawn prints, fiestas of colour, unexpected details and unmatched quality - Joules is celebrating time-off style at its finest. Come rain or shine, Joules new SS26 collection will elevate the everyday - wherever summer takes you. Holidays, getaways and everywhere in between, this season Joules have chosen to embrace every moment, dream boldly and live in colour. It features premium fabrics and well considered shapes and fits made for those time-off moments. Each piece within the collection will make your wardrobe brighter with clothes that will take time off style up a notch.

Coastal Escape is one of the stand-out prints in the collection. Capturing the joy of time-off at the coast , the unique print combines seaside scenes and icons, as well as a combination of abstract playful illustrations. The print is brought to life through watercolour brushstrokes and a palette of joyful, sun-bleached hues, and is showcased on a number of pieces including the Isobel Shirt and Shorts. The collection continues Joules’ love of exciting prints with our new hand drawn Toile De Jouy print, inspired by the beautiful architecture found in European cities. The print merges the hustle and  bustle of the city with the calming nature of unseen waterways, scattered fountains and tranquil moments, as seen on the Slim Straight Jean and Hallie Trousers. The collection also features Joules best loved-loved linen shirts back in more colours and styles. Now, where’s the sunshine?

This collection also continues with a range of outerwear, the Heritage Fleece collection. Made from luxury technical polar fleece, within this practical and stylish line-up, you’ll find classic zip-up gilets, full zip-up fleeces, quarter zip fleeces, longline gilets and even a fleece cape. The colours and details hark back to our rural roots, and the name ‘Heritage’ celebrates that Joules has been an expert in the outerwear field since 1989. These country-inspired styles feature pockets with popper fastenings, signature engraved hardware, faux leather trims, classic Joules embroidery and are finished with signature engraved metal hardware.

And with outwitting the weather in mind, The Rainmore Button Through Raincoat is the newest addition to our Right as Rain collection and is designed to keep you looking stylish in downpours. Packed full of functional features including a waterproof finish, breathable fabric and taped seams.

Tom Joule, CEO and founder of the lifestyle brand spoke about the new collection and what makes it stand-out from others out there:

I’m really excited about this new Spring/Summer collection. It’s a joyful explosion of colour that celebrates Joules recent success, while still offering the well-loved pieces our customers return for season after season.

This collection celebrates the spirit of summer and holidays with lightweight fabrics, new shapes and a palette inspired by long summer days and far flung places. It’s layered and gently eclectic, capturing a distinctly British take on world travel. From breezy linens to intricate embroidery and playful prints, each piece invites individuality, joy, and adventure - both at home and on holiday. This year, our Holiday Shop is the perfect destination for style.

ABOUT JOULES

Joules has been creating time-off clothing since 1989.  Season after season we bring newness, colour and distinctly British style.

Reimagining classic layering pieces in an authentically Joules way, the brand delivers exceptional lasting quality and unrivalled attention to detail at phenomenal price points. Always.

Joules’ in-house design teams continually seek to be inspired by the lives its customers lead, creating unique and bespoke print and style for all our clothing and home ranges.

These are sold through an ecommerce website, over 60 retail stores, selected events and wholesale channels. Joules also sells a collection of homeware, eyewear, lifestyle and pet products, through licensing partnerships.

Discover the brand new collection from Joules at INDX Woman when it returns to Cranmore Park 20-22 July 2025. Register for your entrance badge today.