The Brax menswear collection for Winter 2026 presents itself as a sophisticated fusion of consistency and contemporary spirit. It distills the strengths of traditional fashion approaches, translates them into a relaxed, urban context, and lets established influences appear surprisingly modern. 

The stylistic journey begins with the trend theme Heritage, inspired by the comeback of classic workwear and outdoor brands. This look is smartly combined with varsity/college style. The resulting Preppy Chic integrates sporty rugby details and delivers looks within the menswear collection that impress through intelligent smart layering and matching shirts. The overall look—featuring straight relaxed-fit trousers and coordinated tops—is characterized by a relaxed silhouette, ensuring maximum comfort and an easygoing modernity. 

In terms of color, Chocolate dominates the season and forms a warm foundation for the rest of the palette. Related natural tones are differentiated in subtle gradations such as cappuccino, nut, sand, and off-white, giving the collection a refined depth. Plum provides a surprising contrast, appearing as an important highlight shade when combined with the brown tones. Light silver-grey shades add a cool counterpoint, while khaki greens lend authenticity to the heritage theme. 

The undeniable key material of the season is corduroy. Brax showcases the theme expertly across all product groups: through diverse silhouettes, a wide range of rib structures, and an extensive color palette. Matching sets and accessories such as corduroy caps complete the lineup and bring the “Cord Club” to life. Another strong focus this season lies on natural materials such as cotton and wool, complemented by recycled fibers. Lyocell is blended in to create a softer, more luxurious hand feel. 

In the knitwear segment, newly interpreted argyle, stripes, and tonal Fair Isle patterns take center stage. Distinctive rib structures set important accents. Combined with cable-knit designs, interesting new basics emerge. A key role is played by the Cashlana program, a cashmere blend that—with new collar solutions and structures—offers the perfect answer for many layering looks and works well early in the season. 

The denim collection remains true to its identity while introducing new accents: authentic washes form the foundation, with lighter looks continuing into winter. New this season is a stronger presence of raw denim. In addition to the straight-fit Clint launched in summer, two new trend styles expand the range: the bootcut Cendrick and the functionally inspired carpenter style Cole. The season becomes particularly interesting with colored denim in natural and brown tones, harmoniously reflecting the color story of the outerwear. 

The new outdoor strategy combines key pieces from early season to deep winter with a modern sales approach. For the season launch, the Everyday Hero—a super-lightweight quilted package—takes the stage. Alongside patterned wool overshirts and a fresh Woo.look package, responsibly sourced down (RDS) and Thermore insulation highlight the performance focus for peak winter menswear. Red and saffron add eye-catching color accents. 

Additional key pieces include woven or knitted overshirts, which continue to serve as important look partners, now in calmer designs. A consistent matching of patterns extends into the accessories segment, providing caps that coordinate with each overshirt. In the shirt category, the structural themes from summer—both solid and patterned—carry over beautifully. 

The commitment to responsibility within the supply chain is underscored through certifications such as RDS (Responsible Down Standard), Organic Cotton, RWS (Responsible Wool Standard), and GRS (Global Recycled Standard). 

Brax will be exhibiting at the INDX National Menswear Show for the first time when it returns to Cranmore Park on the 1-3 February 2026. Be sure to stop by and meet the team on stand C140/C140A on the first floor.

Register for the INDX National Menswear Show: https://indxshows.co.uk/shows/men