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INDX National Kids Footwear Show | Step into Wonderland with Bobux

Bobux invites you to step into wonderland at the INDX National Kids Footwear Show - where every step starts a story.

A young child wearing a pink hat, sweater, and denim skirt sits on a wooden rocking horse in a green, wooded area, smiling as they play. Sunlight filters through the trees, creating a warm, inviting atmosphere.

Written by

Gemma Moyce-Troth

Published

4 Dec 2025

Read Time

3 min read

When the founders first created Bobux in 1991, they never imagined what began in their garden shed would mean so much to so many 34 years on. Now a global company, Bobux leads the way in children’s footwear.

Bobux creates innovative, stylish and comfortable shoes loved by children, grown-ups and podiatrists. Fit, foot health, comfort and performance are paramount in every Bobux pair making them the best shoes for growing feet.

For AW26, Bobux invites you to ‘Step into Wonderland’, where every step sparks a story. From squishy soles that feel like clouds to glossy finishes that glimmer like fairytales after dark, each pair is a delightful contradiction. The new range channels the magic of Play Power, where joy is a superpower and creativity is your compass. Dive into Eco Adventurers, where earthy tones meet cool and frozen hues or embrace the art of the unique with Kindred Creators, where beauty comes from being perfectly imperfect. This is footwear that whispers stories with every step – crafted to comfort, styled to surprise, and built to belong in worlds real and imagined. Let your feet do the dreaming.

As the leaves turn, Bobux continues to walk alongside children, from Soft-Soles to Kid+, sparking their spirit of adventure and celebrating the journey ahead. The AW26 collection, including their Back to School Range, features some of the cult classics you’d expect whilst boasting a number of new styles.

Alpha By Bobux - Barefoot Shoes

Growing in popularity since its launch, Alpha is a premium collection that takes natural movement several steps further - more flex, more toe room, more grip and a flat sole with a closer connection to the ground to nurture children’s foot development. Introducing six new styles for AW26 and a range of new colours created for adventure-led play and all day comfort.

  • Sola - comfy casual shoes built to slip on and go! Crafted to support natural movement and keep kids moving. The leather-bamboo knit design is lightweight and breathable, built on top of a durable sole that makes them perfect for long days of play.

  • Ember - a secure favourite for every little explorer with a pull-tab assist and double strap fastening. Crafted for playgrounds and grassy trails, combining style and functionality.

  • Axis - for sleek style that pulls on quickly. The soft leather design and adjustable strap fastening is comfortably secure, perfect for long days of learning to explore.

  • Bran - Gear up for rainy days, made with quick-drying leather that keep little feet snug and ready to play! The easy drawstring design ensures a comfortable and secure fit, while the rugged sole brings extra grip to every confident step.

  • Oro - Mud-happy kids will love the Oro outdoor boots! The Quickdry leather is perfect for days of splashing in the rain, with an easy-toggle fastening that helps keep little feet from escaping. No matter how wet the conditions get, Oro fights to keep things stable with a non-slip sole designed for extra grip.

UK wholesale enquires please contact:

Justin Morgan

07778 368402

admin@bobuxuk.co.uk

Bobux we return to the INDX National Kids Footwear Show when it returns to Cranmore Park on the 15-16 February 2026. Make sure you stop by and chat to the team about their new collection on stand P780.

Register for the INDX National Kids Footwear Show: https://indxshows.co.uk/shows/national-kids-footwear-show

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