INDX National Intimate Apparel Show | Triumph Enters a New Era – Reimagining Itself for the Next 140 Years

For too long the lingerie category has been defined by how women should look. Even as the conversation has shifted to inclusivity, the focus has remained on outward appearance rather than inner feeling. Triumph believes it’s time for change. In AW26, the brand begins to reframe the dialogue, shifting focus from how lingerie makes a woman look to how it makes her feel. Each piece is designed to mover with her body, support with softness and express her individuality with confidence and ease.  

As the brand celebrates 140 years of lingerie innovation, AW26 becomes a defining season in its evolution – a celebration of heritage and a step forward into the future. The season introduces a fresh design vision shaped by emotion, femininity and modernity – one that honours the brand’s craftmanship while embracing how women want to feel today. AW26 represents everything Triumph stands for: beauty that moves, design that empowers and a renewed dedication to creating lingerie that feels as extraordinary as it looks.  

The collection reveals a new design direction, which is softer, more fluid and expressive, shaped around the body’s natural curves. Lines flow with intention; sheers and opaques are paired seamlessly to celebrate contrast, and materials respond to the body, moving beautifully with the wearer.  

Lace remains an integral signature, honoured for its artisanal origins but reinterpreted in contemporary shapes, moving beyond delicacy into a new realm of modernity, capturing the strength of the modern woman. 

As one of the most sensual and expressive parts of the body, the shoulder and neckline take on new prominence. They are celebrated this season, with a focus on shoulder straps that are decorated and that act as design statements rather than purely functional supports. Sweetheart necklines accentuate the bust with uninterrupted fluid lines, enhancing natural contours with elegance.   

 “Every collection begins with women – their stories, their experiences, their relationship with their own bodies” notes Tamsin Artus, Global Head of Design for Triumph. “At Triumph, we transform those human insights into designs that honour women’s bodies – collections that marry aesthetic with feeling. Every product, from the most decorative to the most everyday, is shaped by the same principle: a precise balance of how something looks and feels that only comes from truly understanding how women live and move”.  

The season introduces a make-up inspired colour palette rooted in femininity and designed to complement skin tones. Core shades act as a foundation, while seasonal highlights – like lipstick, eyeshadow and glitter later in the season – punctuate the collection with energy, drama and personality and add a touch of celebration, in time for the festive season.  

Alongside its new design DNA, Triumph is also re-shaping its collection architecture with a clear and bold purpose: to simplify in order to amplify – yet women will enjoy more choice than ever before. This is because best-selling fits will appear across the full spectrum of styles, from the most decorative and sensual, to the everyday. This focused, more streamlined assortment is designed to bring greater clarity to Triumph’s customers along with stronger consistency across each and every product line.  

This renewed direction comes to life in AW26, a season that feels more decorative, sumptuous and expressive than ever. The collection is designed as a cohesive wardrobe where lingerie seamlessly connects with loungewear, spanning everyday essentials to sensual, statement pieces.  

As Triumph celebrates 140 years of listening and supporting women, this anniversary year marks a pivotal evolution – a season of redefinition, emotion and design clarity. Rooted in heritage yet focused firmly on the future, it sets the stage for what’s to come next: a new chapter in lingerie that connects more deeply with how women want to feel today, because when a brand truly understands how she feels, it feels beautiful and feels unequivocally like Triumph. 

Visit the Triumph team to see the new collection at the INDX National Intimate Apparel Show from 8-10 February 2026, Cranmore Park Solihull. 

Register here: https://indxshows.co.uk/shows/intimate-apparel