INDX Shows | GUESS reveal 2026 Mainline Collections

This season at INDX Shows, GUESS is set to present its AW26 collections a curated, boutique-led edit featuring womenswear, menswear and accessories.

INDX Woman | 25-27 January 2025

Step into the new season GUESS Mainline collection: a curated, boutique-led edit built around elevated fabrics, refined silhouettes, and modern femininity.

Designed for buyers looking for effortlessly commercial pieces with a premium edge, the collection focuses on soft tailoring, fluid dresses, luxe knitwear, and polished occasion wear,  all crafted with attention to detail and versatile styling potential. 

Thoughtful material choices appear throughout with an emphasis is on creating pieces that feel luxurious, wear beautifully, and last, offering your customer true value. 

What buyers can expect this season: 

• Elegant day-to-evening pieces with elevated construction 

• Modern wardrobe heroes, soft tailoring, statement blouses, premium knitwear 

• Strong colour stories & refined prints designed for easy buy in 

• High perceived value and good margin opportunities 

• Accessory accents that complete the look with a polished signature.

A considered, contemporary collection crafted to deliver boutique worthy appeal with the unmistakable GUESS sensibility…modern, refined, and ready for 2026. 

INDX National Menswear Show | 1-3 February 2025

The new season GUESS Mens Mainline collection delivers a clean, modern wardrobe designed around quality fabrics, refined fits, and everyday versatility. 

Focused on commercial must-haves with a premium edge, the range spans elevated essentials, contemporary shirting, soft tailoring, knitwear, and outerwear, each piece crafted with improved construction and attention to detail that resonates with today’s style-conscious customer. 

Sustainability touches are integrated where they make the most impact: responsible cottons, reduced-water finishing, and more efficient dye processes across core categories, all supporting durability and long-term wear. 

What buyers can expect this season: 

• Strong everyday essentials with upgraded hand-feel 

• Modern tailoring & outerwear with clean, confident lines 

• Commercial knitwear stories that drive sell-through 

• Versatile colour palettes built around timeless neutrals 

• High perceived value and strong margin opportunity 

A considered, contemporary menswear collection that balances everyday ease with elevated design. Refined, wearable, and ready for 2026. 

GUESS Mainline Collection

The GUESS Mainline Collection represents the elevated heart of the brand, where aspirational design meets strong commercial appeal. With over 40 years of global success and a legacy rooted in denim innovation, GUESS continues to be one of the most recognised and desirable lifestyle brands worldwide. 

The Mainline range brings a more refined and fashion-forward aesthetic to the offering, building on the brand’s iconic DNA of European sophistication and American glamour. Designed for the modern consumer who values both style and heritage, the collection delivers versatile silhouettes, premium fabrics, and standout accessories that complete the full lifestyle look. 

Supported by globally recognisable branding and marketing that continues to drive demand, GUESS Mainline offers buyers an elevated product tier with strong margin potential, cross-category consistency, and proven sell-through. Perfect for retailers seeking to expand their offering with a trusted, globally established name that consistently resonates with fashion-conscious customers. 

Visit the GUESS team at INDX Woman on 25-27 January 2025 and the INDX National Menswear Show on 1-3 February 2025.

Free to attend and open to all retailers, attendees to INDX Shows also benefit from free onsite parking, free digital show guides, and complimentary refreshments.