Supercharge your Google ranking with our top picks of E-Commerce Platforms

In today’s crowded online retail space, getting found on search engines is crucial to independent retail growth. Whether you are selling online, generating more in-store visits, or expanding brand visibility, digital presence is fundamental to retail success.  

SEO and a user-friendly e-commerce platform is key to online growth, and choosing the right tool is essential for ensuring digital visibility and growth.

Here are our top tips to win with SEO:

• Write regular blogs to engage with your audience, provide useful information and FAQs, as well as helping your customers to learn more about your products and services.

• Stand out from the crowds with the use of high quality imagery and video to increase your sales.

• Be authentic and true to your brand. Whilst AI has its place, original content performs better than AI generated images and copy, both in SERPS as well as when engaging with your audience.

• Use ALT text for accessibility and optimise your headers and meta data to provide answers to frequently asked questions. Define your key words and use them within your copywriting for optimal results.

• Find a user-friendly platform.

Discover our top three E-Commerce platform picks:

1.     Shopify

Perfect for small to medium retailers, Shopify is great for growth. This user-friendly platform allows for simple, scalable content with strong SEO applications. Its effective mobile optimisation and fast load times ensure quality of service whilst generating organic leads.

2.     WooCommerce

Perfect for content-lead e-tailers, WooCommerce is a flexible, SEO-rich platform offering the best support for content marketing such as blogs and user guides to help drive organic website traffic. Built on WordPress, it benefits from powerful SEO tools such as Yoast and Rank Math.

3.     Magento

Better for larger retailers, Magento’s technical features allow for commercial development, allowing more control over URLs and slugs to better structure and personalise your content, with the ability to grow product catalogues as well as providing access to international SEO to reach a larger audience.

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