As the menswear industry moves into a new buying season, Brook Taverner is proud to showcase its continued growth and evolving collection. With a heritage spanning more than 100 years, the brand has become synonymous with impeccable English styling, exceptional tailoring, and premium fabrics, values that continue to guide its vision today. 

Brook Taverner’s presence across online, wholesale and retail channels has grown significantly in recent years. The brand has expanded internationally throughout Europe, Oceania and the Americas, ensuring customers can shop Brook Taverner wherever they choose. Performance on third-party marketplaces remains a major success story too, trading on Next since May, underscoring the brand’s rising visibility and customer demand. 

A genuinely multi-generational brand, Brook Taverner appeals to men across all age groups. Its online customer base is evenly balanced, demonstrating both the timelessness of the collection and the brand’s ability to resonate with its growing younger consumers, its loyal long-term customers and everyone in between. 

Craftsmanship sits at the heart of everything Brook Taverner creates. Each garment reflects meticulous attention to detail, precision tailoring and the use of only the finest fabrics. From Harris Tweed to Vitale Barberis Canonico, the brand partners with world-renowned mills to ensure premium quality at an accessible price, a commitment that has defined Brook Taverner for decades. 

The collection itself has grown to encompass the entire men’s wardrobe. From sharply tailored suits to everyday casualwear and outerwear, Brook Taverner offers a seamless, considered experience for customers seeking both tradition and modern refinement. This full lifestyle approach continues to strengthen the brand’s position in an increasingly competitive market.

Marketing has played a key role in this momentum. With a presence across national TV, print and international digital campaigns, Brook Taverner reaches millions each month, reinforcing its heritage while highlighting its ongoing evolution. The brand image remains rooted in exclusivity, integrity and tradition, qualities that have shaped its reputation as a byword for excellence. 

The past decade has seen a renewed period of growth and investment. Brook Taverner has expanded its product categories, broadened its global reach and strengthened its high-street presence at a time when many brands are retreating. Its commitment to quality fabrics and long-lasting construction ensures customers continue to receive garments that look and feel exceptional. 

With 16 stores across England and Scotland, the brand remains a prominent part of the British high street. Whether customers shop in store or online, they receive the same dedication to service, craftsmanship and style that has defined Brook Taverner for more than a century. 

Looking ahead to the new season, Brook Taverner is excited to share its AW26 collection. A considered evolution of the brand’s vision to grow its mass-market appeal while staying true to the heritage, quality and craftsmanship that define it. AW26 introduces refined updates across core categories, alongside modern, versatile pieces designed to welcome new customers without compromising the values that have made Brook Taverner a trusted name for generations. 

Brook Taverner will be exhibiting at the INDX National Menswear Show when it returns to Cranmore Park on the 1-3 February 2026. Be sure to stop by and meet the team on stand P630.

Register for the INDX National Menswear Show: https://indxshows.co.uk/shows/men