Growth driven by creativity

As we approach Spring Summer 2026, Captivate Brands is entering one of its most exciting phases of growth. As the business continues to evolve at pace, shaped by bold new brand collaborations, extensive product development, and a design philosophy that places creativity and consumer insight at the heart of everything they do.  

Over the past few years, Captivate Brands has transformed from a small, design driven organisation into one of the UK’s fastest growing home and kitchenware suppliers. Today, their portfolio represents a diverse mix of trend aware, commercially strong brands, and Spring Summer 2026 marks another major leap forward.  

Introducing new brand licenses and 250 New Products

This season sees the introduction of two new licensed brands, each offering a fresh design perspective and opening new opportunities for Captivate Brands retail partners.

These launches build on the success of an expanding portfolio, which already includes the distinctive personality of Yvonne Ellen, the iconic style of Orla Kiely, the contemporary clarity of Style Sisters Home, the professional performance of Luxe Kitchen, and the colourful playfulness of Fusion Twist.  

At the centre of Captivate Brands approach is their design philosophy. With an in-house team developing every collection with originality, purpose and a deep understanding of how people live.

Combining trend forecasting with real world usability, ensuring that every product, whether a kitchen gadget, mug, textile or serveware piece, brings both style and function into the home.

Captivate Brands believe great design is no longer about simply following trends but about creating products that feel relevant, joyful and built to last.  

Spring Summer 2026 introduces more than 250 new products across Captivate Brands ranges, with a strong focus on fresh pattern stories, elevated materials, improved functionality and thoughtful colour palettes. From calm, curated minimalism to expressive prints and tactile finishes, Spring Summer 2026 offers a wide variety of newness for retailers looking to bring personality and purpose into their product selections.  

Returning to INDX Home 24-25 February 2026

Trade shows continue to play an essential role in Captivate Brands growth strategy and the team will be returning to INDX Home at Cranmore Park, Solihull, on 24-25 February 2026, where they will be showcasing the full breadth of their new collections.

Visitors can register for free tickets to the INDX Home trade show here: https://indxshows.co.uk/shows/home-show

As Captivate Brands continues to expand, one thing remains constant: their commitment to creating homeware that people love to live with.