INDX Woman | WoolOvers Celebrate Life in Natural Comfort
WoolOvers will make their INDX Woman debut when the show returns for its summer edition 19-21 July 2026.
Written by
Gemma Moyce-Troth
Published
18 Jun 2026
Read Time
3 min read
Celebrating life in natural comfort — the WoolOvers story
It started at a country show.
A rail of colourful jumpers, a team who believed in what they were selling, and customers who picked up a piece, felt it, and understood immediately. That was 1989. More than 35 years later, WoolOvers has grown into a brand with a team of 200+ people, a loyal customer base across the UK and beyond, and a full collection spanning clothing, accessories and homeware.
But the instinct that started it all? Completely intact.
Natural by nature
Everything they make starts with natural fibres. Wool, cashmere, merino, cotton, linen — materials that have clothed people for centuries, for very good reasons. They breathe, they last, they regulate temperature naturally. And unlike the synthetic alternatives filling so much of the market, they don’t shed microplastics with every wash.
We’re not preachy about it. We don’t wear halos. But we do believe that honest fibres, honestly made, are better for the people wearing them and better for the planet. It's simply the way we've always done things and we see no reason to change.
Colour that uplifts
Natural doesn’t mean neutral. One of the things their customers love most about WoolOvers is colour. Flattering, energising, full of joy. Shades that make you feel visible and vibrant, not washed out. They put as much thought into their colour palette as they do into their yarn sourcing, because both matter to the women they dress.
Comfortable style, lasting value
Their customer knows exactly what she wants. She knows what suits her, what lasts, and what’s worth the investment. She’s not interested in disposable fashion. She wants relaxed shapes, thoughtful details and pieces she’ll still be reaching for in five years’ time.
She's the one we design for. Which is why comfort sits at the heart of everything they do.
Come and find WoolOvers at INDX Woman
They're delighted to be exhibiting at INDX Woman this season. There's nothing like showing buyers what the WoolOvers collection looks like in person.
If you’re looking for a brand that stands for something — natural fibres, uplifting colour, everyday wearability, and real lasting value, pop by and see the team.
Come and feel the difference.
WoolOvers | Stand P330 | woolovers.com
WoolOvers will be debuting at INDX Woman when it returns to Cranmore Park on the 19-21 July 2026.
Register for INDX Woman: https://indxshows.co.uk/shows/woman
