INDX National Kidswear Show | Blade & Rose Celebrates 16 Years of Retail Success and Unveils Exciting New Collections at INDX

As part of this celebration, Blade & Rose will be exhibiting at INDX National Kidswear Show, showcasing its latest launches, bestselling collections and exciting opportunities for retailers looking to add proven, high-performing products to their stores. 

Founded by Amanda and Jon Peffer, Blade & Rose was built on a simple concept: creating distinctive, premium quality children’s clothing that stands out on the shop floor and keeps customers coming back. Sixteen years later, this philosophy continues to drive everything the brand does. 

Today, Blade & Rose is stocked by over 1,000 independent retailers, gift shops, garden centres, visitor attractions and destination stores throughout the UK, with many customers having traded with the brand for over a decade. This longevity reflects not only the strength of the brand but also the consistent sell through and repeat business its collections generate. 

Designed in house in Kendal, Cumbria, the collections combine eye catching, character led designs with exceptional quality, comfort and practicality. The brand’s signature knitted leggings remain a bestselling category, offering retailers a product that is instantly recognisable, highly giftable and proven to perform year after year. 

Visitors to the INDX stand will be among the first to preview the stunning July 2026 launch, featuring four brand-new character collections inspired by nature, woodland adventures and the joy of childhood. 

The collection introduces Elsie the Sheep, a beautifully soft lavender range featuring fluffy character detailing, alongside Lennie the Hedgehog, a charming woodland inspired collection in contemporary sage green tones. Adding a vibrant splash of colour is Millie the Strawberry, with bold red and cream striped leggings and standout padded appliqué details, while Rusty the Acorn brings warm biscotti and gold tones together with delightful ladybird and sunflower accents. 

Each collection includes coordinating leggings, tops and matching socks, creating complete outfit solutions that encourage multi-item purchases and maximise basket spend. 

Alongside these exciting launches, retailers will be able to explore an extensive portfolio of original and licensed collections, including favourites such as The Gruffalo™, Peter Rabbit™, Paddington™, Harry Potter™, Miffy™ and more. The growing gifting range, including beautifully presented gift boxes, also offers retailers an easy-to-merchandise solution for baby gifting areas where hanging space may be limited. 

As a multi award winning brand, including recent wins at the Drapers Kidswear Awards, Junior Design, Gift of the Year and First Choice Mums Awards, Blade & Rose continues to combine strong consumer demand with retailer friendly products that deliver year-round sales opportunities. 

Sixteen years on, the brand remains as passionate as ever about supporting independent retailers with distinctive products, excellent service and exciting newness throughout the year. 

Blade & Rose looks forward to welcoming both existing and prospective stockists to its stand at INDX and discussing how the brand can help drive sales, increase gifting opportunities and bring colourful, character led collections to customers. 

Discover their collection and much-loved range at stand P590 at the INDX National Kidswear Show, 5-6 July 2026.

Register here for INDX National Kidswear Show, held at Cranmore Park, Solihull.