Delivering a curated brand list and eager buyers

INDX Beds returned to Cranmore Park at the end of April for its two-day 2025 event, with day one reserved for AIS Members and day two open to trade visitors.

Offering attendees a carefully curated exhibition selection and market leading brands across beds, sofa beds and bedroom furniture, visitors were treated to a refreshing showcase with exiting new brands including Brooke & Wilde, Hyders Beds, ​Loren Williams, Novaluna and Vispring​.

AIS Members not only enjoyed exclusive product ranges from Sweet Dreams and Ashley Manor, but also the long-awaited launch of the new AIS own label Dreamworld Collection. 

Brought together by AIS Category Manager, Joanna Fielding, and Head of Furniture and Home, Emma Rackley, the new Dreamworld Collection was unveiled from a central stand, with partner suppliers Gainsborough, Relyon, Sweet Dreams, and MA Living on hand to provide sales support to the AIS Team.  

Offering a strong ‘good, better, best’ proposition, Dreamworld Collection has been designed and developed to enable AIS Members to stand out on the High Street and the launch was very well received.

 We were thrilled with the response – everyone involved has worked incredibly hard over the last year, and it really showed. I feel very fortunate to have such a supportive and collaborative supply base and team within AIS. The show truly highlighted the strength of these partnerships.

-Joanna Fielding, Category Manager AIS

The Dreamworld offer was an absolute game-changer! Sweet Dreams experienced record-breaking success at the show, securing an unprecedented number of premium floor placements across our entire product line. This was unequivocally our most impactful show in years, and we're thrilled by the immense opportunities it has unlocked!

-Nick Williams , Sweet Dreams National Sales Manager

The exciting launch of the new Dreamworld collection went off with a bang at AIS recently and we at MA Living were absolutely delighted to be included as the only supplier for the Dreamworld Bedframes.

-Morgan McCarthy, Morgan McCarthy Associates Ltd for MA Living   

It’s been a privilege to be part of the revamping of The Dreamworld Collection and a superb range of beds has evolved under the direction of Joanna Fielding. The Gainsborough range of beds in the DWC offer a traditional 3000 pocket with a luxurious comfort alongside an Ortho 3000 all turntable

 -David Wescomb, Brand Director) Relyon

While INDX Beds is set to return from 28*-29 April 2026, the AIS Team have their sights firmly set on delivering their next calendar trade show - INDX Furniture, which opens 27*-28 August 2025 (*AIS Member-only day). 

Presenting a commercially curated product showcase across Upholstery, Living Room, Dining Room, and Garden, the brand list is soon to be revealed, and visitor registration can be completed online at www.indxshows.co.uk