INDX Woman | The value of in-person events

"We successfully showcased at the AW26 shows, generating positive engagement across the network, securing business during the events, and onboarding new accounts. As a result of this strong performance and encouraging feedback, we have decided to return with an even larger footprint this season.
Our founder has always been passionate about product, fabric and the touch and feel of product. Being present in person allows partners to fully experience the brand and appreciate the quality first hand. Authenticity is at the heart of our DNA. We have built the brand on strong relationships, exceptional craftmanship and quality products. Face-to-face engagement remains an important part of how we bring the Superdry story to life and strengthen our partnerships.

Superdry is entering its next chapter with a clearly defined consumer profile and an elevated retail proposition within the UK market. Through our continued participation with INDX and AIS members, we remain committed to strengthening the brand, expanding our reach and driving growth."

"Exhibiting across both INDX National Menswear Show and INDX Woman gives us the opportunity to showcase our full lifestyle offering to a much wider audience of retailers. It's a fantastic platform to be seen by potential new buyers, many of whom are looking to source across multiple categories in one visit. With so many brands under one roof, it makes it much easier for busy buyers to discover new collections and place orders than if they had to arrange individual appointments at our headquarters. It's also an invaluable opportunity to network with other brands, exchange ideas and gain useful market insight into current trends and retailer sentiment.

There's simply no substitute for meeting retailers in person and building genuine relationships. Face-to-face conversations create a level of trust and understanding that can't be replicated over email or video calls. In today's challenging economic climate, those relationships are more important than ever. Strong partnerships help both brands and retailers navigate changing market conditions, and having built that personal connection makes it easier to have honest conversations and support each other when needed. Trade shows also provide the ideal environment to present products, tell the brand story and receive immediate feedback, making every interaction more meaningful."

"Our collections are made for the men and women who want something a bit more remarkable than the usual high-street product, so it just wouldn't feel right turning up to one show and not the other. We love getting to showcase both sets of collections, and INDX has become an important part of our trade show campaign each and every season.

As a lifestyle brand, those in-person chats are pure gold, there's nothing better than swapping stories, hearing what sold well last season and what our stockists' customers couldn't get enough of. That's how we keep things fresh, keep adapting, and keep being a brand our stores are genuinely delighted to have on their shelves. INDX gives us the chance to do exactly that."

"When the opportunity came up to exhibit at both shows, it was an easy decision. We're excited to be showing at both the womenswear and menswear shows. Crew Clothing is a true lifestyle brand - our customer doesn't shop by gender, they shop by the way they live. Menswear and womenswear are equally important parts of our story, and we wanted retailers to experience the full breadth of what we offer.

It also reflects where we are as a brand right now. We're growing both offers significantly and we're genuinely excited about the ranges. By committing to both shows, it’s giving buyers the chance to see how the two collections complement each other when building a Crew presence in their store.

For us, face-to-face is everything. You simply cannot replicate the experience of seeing the product in person — the quality of the fabric, the fit, the colour stories, the way a collection comes together as a whole. That's what Crew is all about, and it absolutely must be felt and touched, not just viewed on a screen.

But beyond the product, it's the relationships that matter most. Retail is a people business, and we genuinely value the conversations we have with our stockists and prospective partners at shows like INDX. Understanding how their customers shop, what's working on their shop floor, what challenges they're facing — that insight is invaluable and it shapes how we trade together.

We come to INDX not just to show a collection, but to listen, to collaborate and to build partnerships that drive real results for both sides. In a world where so much business is done digitally, taking the time to show up in person - twice - sends a clear message: We are invested in our retail partners, and we take that relationship seriously."

"Retail remains challenging, but independent retailers continue to demonstrate remarkable resilience and adaptability. Our role is to create an environment that supports them with product discovery, practical insight and valuable connections that help them trade successfully. We have always stood firm with our proposition of being an order-writing show”