Kite: Passionate about creating better clothes in a better way 

Inspired by our stunning Dorset countryside and coastline, Kite design each collection around unique themes that spark the imagination of adventurers big and small.

Every piece in the collection is thoughtfully crafted with the softest, eco-responsible fabrics to feel amazing and fit perfectly. 

Durability and sustainability are at the core of what they do. By making clothes that last longer and leave a smaller environmental footprint, bringing you timeless, quality designs that tread lightly on the planet.

Introducing the AW26 collection: Be Lucky

Kite's AW26 collection, Be Lucky, is inspired by a wonderful poem written by their Founder, which reminds us that luck often follows those small efforts made each day.

It’s a celebration of optimism, determination and the magic that happens when hard work meets a hopeful heart. 

You’ll see this spirit woven through the AW26 collection, from Lucky Stars - a bold and brilliant star print, to Be Lucky - a joyful print featuring some favourite good luck symbols, and Lucky Pups - where a cheerful trio of white pups is said to bring good fortune.

Together, these playful, uplifting prints capture the idea that luck isn’t something that just happens, its something we grow.

Register for the INDX National Kidswear Show, at Cranmore Park on 15-16 February 2026 and visit the Kite team on stand P520/580 to explore the full AW26 collection for pre-order, plus a  selection of SS26 product for immediate delivery. And don't forget, their are no minimums and you can top-up in season.