As the lingerie industry gears up for a fresh buying season, the team at Anita UK is preparing to unveil its AW26 collections! Known for its exceptional fit and thoughtful design across the five sub brands – Anita since 1886, Anita care, Anita active, Anita maternity and fashion line Rosa Faia, the latest ranges continue to cement Anita's reputation as an industry leader.

Award winning

Adding yet another accolade to its growing list of achievements, Anita active recently took home the Best Selling Sports Bra Collection title for an impressive seventh time at the prestigious industry STARS Awards 2025 - a testament to the brands enduring success and expertise in creating styles that deliver on both performance and comfort. 

Anita UK Country Manager, Michele Duncan, said:

“A huge thank you to all the wonderful retailers who voted for us, this award really means the world to ANITA! It goes without saying that we couldn’t have achieved this without you all.” 

Discover the AW26 collections

At the upcoming edition of the National Intimate Apparel Show, the Anita team will be introducing a carefully curated selection of lingerie and activewear designed to meet the evolving needs of today’s consumers. Visitors can expect to see seasonal colour updates for much-loved best-sellers as well as some exciting new styles making their debut. 

Among other highlights, the AW26 collections include a long awaited, high-cotton, new bra, “LIA” which has been created directly in response to retailer requests.

Michele Duncan said:

“Many of our retailers told us that they have a dedicated customer base who prefer to buy high-cotton underwear and that they would love to be able to offer more options. We are delighted to be bringing new style “LIA” to market for AW26, perfectly answering this request by blending natural fibres with modern designs!”

New animal print “Gold Cat” makes a strong showing across the brands, including brand new range “LIZ” from Rosa Faia. The striking print will ensure that the collections garner attention for all the right reasons.

From beautifully supportive everyday bras to elevated fashion pieces and award-winning sports styles, every design in the AW26 lineup reflects Anita’s ongoing dedication to comfort without compromise, ensuring stockists can offer customers lingerie that feels as good as it looks. 

Retailers attending INDX are warmly invited to visit Anita at stand P580 to preview the full AW26 range, meet the team, and explore opportunities for the season ahead.

Opening a trade account

Opening a trade account with Anita is straightforward, and the brand’s dedicated, UK based, customer service team provides full support from the very first order.

To register as a new stockist, or to book an appointment at INDX, please contact Anita on 01908 524 048 or book through your sales representative. 

Returning to the INDX National Intimate Apparel Show
8-10 February 2026

Trade shows continue to play an essential role in Antia’s growth strategy, and the team will be returning to INDX National Intimate Apparel Show at Cranmore Park, Solihull, on 8-10 February 2026, where they will be showcasing their collections.

Visitors can register for free tickets to the INDX National Intimate Apparel Show here: https://indxshows.co.uk/shows/intimate-apparel