INDX National Intimate Apparel Show Praised by Exhibitors

The National Intimate Apparel Show returned to Cranmore Park in February for a two day event, which was well supported by AIS Members and key industry players.

This season, visitors were treated to INDX-only exclusives, with brands such as Ambra, Anita, Aqua Blu, Aruelle, Damart, Damella, David Italia, Gottex, Iconique, Louisa Bracq, Love Luna, Magicsuit, Marjolaine, Miraclesuit, Montelle Intimates, Naomi & Nicole, Palm, Pour Moi, Rosa Faia, and Secret Weapons choosing to exhibit at INDX as their only UK industry trade show; offering buyers a range-boosting competitive edge.

Long standing supporters of the INDX trade show were quick to praise the event, which has been bringing the lingerie industry together for over 15 years:

INDX is a convenient show which enables us to showcase our brands in the best way with space. Middle of the country, free parking. Our customers don’t feel rushed or frustrated. We had pretty full diaries for the two days. It’s a cracking order writing show.

- Mark Tweed, Brand Director, Cyberjammies

INDX for our brands is a cost effective show, where we welcome many of our core customers, showcase our new products in an effective way and actually write orders.

- Clarisse Parkes, Senior Sales Manager, Naturana

I have huge respect for the brands and the retailers who have invested time (and money) to visit the show. INDX Shows and the brands have made a huge effort to make the show appealing and inviting, and the retailers/buyers were engaging, overall in good spirit and open minded.

- Alison Baines, UK Business Manager, the Melas Group

All visitors and exhibitors were invited to join the Underlines team for their Networking Social, taking place at The Loft, Cranmore Park's newest eatery. Accompanied by live music, drinks, and canapes, the evening was a well attended opportunity for the industry to get together and catch-up.

Early bird buyers were also able to enjoy a complimentary breakfast sponsored by Anita on day 2.

Following feedback from buyers and exhibitors the summer edition of the show will resume its usual 3 day format and is set to take place Sunday 27 July, Monday 28 July, and Tuesday 29 July 2025.

James Crabtree, Head of Fashion at AIS commented:

Its clear that the vast majority of brands and visitors require a 3-day show and we are delighted to confirm that we've listened, and will be returning to Cranmore Park from Sunday 27 July to Tuesday 29 July 2025.

Registration for the next show is now open: National Intimate Apparel Show | INDX Shows