INDX National Intimate Apparel Show | Transforming Visual Merchandising into an Experience
If you are an independent buyer looking for innovative ways to drive walk-in conversion rates, this is a live feature you cannot afford to miss. Discover a live manequin experience at the INDX National Intimate Apparel Show and see how this exciting concept can boost your business.
Written by
Debbie Hartill
Published
8 Jun 2026
Read Time
4 min read
Transforming Visual Merchandising into an Experience
At the INDX National Intimate Apparel Show, we’re welcoming the co-founders of AWWASome Fit, Rachel Peru and Tina Boden to Cranmore Park 26-28 July 2026, who ditch the mannequins and step into the storefront windows themselves as Live Mannequins.
Standard store mannequins are static and represents less than 5% of your actual customer base in terms of shape and size. Enter AWWA Fit. Co-founders Rachel Peru and Tina Boden are turning traditional retail on its head by stepping into the window display themselves.
By acting as Live Mannequins showcasing real lingerie and swimwear on real, middle-aged bodies, they aren't just displaying clothes, they are breaking down barriers. It's a masterclass in experiential retail that gives women the confidence to step inside, get fitted, and buy.
If you are an independent buyer looking for innovative ways to drive walk-in conversion rates, this is a live feature you cannot afford to miss. Come see them live at the INDX National Intimate Apparel Show to see how this exciting concept can boost your business.
AWWA-Accepting Who We Are incredibly proud to be collaborating with the INDX National Intimate Apparel Show, bringing together leading experts in the industry and creating space for meaningful connections. Our mission has always been about helping women feel seen, supported, and confident in their own skin.
Event Details
As the industry moves toward more inclusive designs and sustainable fabrics, the INDX National Intimate Apparel Show remains the UK's premier destination for independent retailers to source and secure their next winning collections.
In continuing partnership with The London Swimwear Show, registration is officially open for the July 2026 edition, and here's everything you need to know to get ahead of the curve...
Our summer events are full of inspiration to fuel the season ahead. We’ve curated a series of shows that celebrates the resilience and creativity of the independent sector, uniting retailers with a commercially thought-through product showcase.
Event Essentials: Mark your calendar
The summer edition of the INDX National Intimate Apparel Show is strategically timed to help buyers finalise their Spring/Summer 2027 orders while picking up immediate stock for the current season.
Dates: Sunday 26 July – Tuesday 28 July 2026
Location: Cranmore Park Conference & Event Centre, Solihull (near Birmingham)
Admission: Free for all independent retailers (pre-registration recommended)
Parking: Free onsite parking for all visitors
Why the show is a must-attend
INDX is uniquely curated by buyers, for buyers. It offers a relaxed, business-first environment where the focus is on connecting the best brands with the best retailers.
1. Over 100 brands under one roof
The exhibitor list is building and to date, early brand confirmations include Wacoal, Fantasie, Freya, Triumph, Sloggi, Anita, Cyberjammies, Indigo Sky, Naturana, DKNY, Ralph Lauren, Hanro, Kate Spade, Simone Perele, and Maryan Melhorn. Expect a comprehensive showcase across key categories:
Lingerie & Shapewear: From luxury lace to everyday essentials.
Swimwear & Resortwear: A major focus for the July show.
Nightwear & Loungewear: Discover the latest trends in sleep-to-street apparel.
Hosiery & Legwear: The latest textures and sustainable innovations.
2. Onsite programme of Buyer events
Daily catwalk shows: Bringing next season's collections to life. See the fit, movement, and styling potential of key pieces before you write your orders.
Networking social: Held onsite on the Sunday evening, offering a chance to get together with suppliers and fellow retailers over drinks and live music.
3. Refresh and refuel with onsite farm-to-fork catering
Grab and go from the INDX Express selection of seasonal salads, sandwiches, wraps, artisan bakes, and Barista service.
Take your seat in the Dining Room for a tasty selection of seasonal hot and cold dishes.
Head to the INDX Brew Bar for complimentary tea, coffee, and biscuits throughout your visit.
How to Register
Securing your spot early ensures you receive the latest exhibitor lists and show guides directly in your inbox.
Register for the July 2026 Show Here
Top Tip: If you are an AIS (Associated Independent Stores) Member, check your Hub for exclusive Member-only benefits and early access opportunities.
Confirmed exhibitors
Ambra | Anita | Anita Active | Anita Care | Anita Maternity | Anita Since 1886 | Chantelle | Charnos Hosiery | Commando | Cyberjammies | Cyberjammies Man | DKNY | Elomi | Fable and Eve | Fantasie | Freya | Goddess | HANRO | Indigo Sky Nightwear | Kate Spade | Louisa Bracq | Love Luna | Marie Jo | Marlon | Maryan Mehlhorn | Minijammies | Montelle Intimates | Naturana | Natori | Nora Rose | Nuria Ferrer | Oyster Bay Ladies Beachwear | Panache | Panache Sport | Panache Swim | Polo Ralph Lauren | PrimaDonna | Ralph Lauren Sleep | Ralph Lauren Swim | Roidal | Rosa Faia | Sainted Sisters | Sarda | Sculptresse | Simone Perele | Skarlett Blue | Sloggi | Sulis Soul | Tessy | Triumph | Wacoal | West Ridge
