INDX: A body positivity revolution
The INDX Intimate Apparel Show delivered a body positive trade show offering inclusive intimates for every body.
Written by
Debbie Hartill
Published
3 Dec 2024
Read Time
2 min read
The industry's national intimate show returned to Cranmore Park 28-30 July 2024 with holiday vibes aplenty.
The INDX Intimate Apparel Show delivered a body positive trade show offering inclusive intimates for every body.
Featuring a carefully curated collection of over 130 leading industry brands across lingerie, nightwear and legwear, the summer edit featured a seasonal spotlight on swim, beach, and resortwear.
Empowering independent lingerie retailers, Retail Insights continued with an inclusive theme. Guest speaker Jill Kenton (Rigby & Peller) and panellist Rebecca Butcher (Poland Syndrome Ambassador) joined the Body Positivity Panel alongside department store, Bradbeers.
Buyers were treated to a specially curated selection of products across plus size, maternity, breastfeeding, activewear, and mastectomy categories.
Embracing every curve, resortwear collections from Triumph, Rosa Faia, Elomi, Fantasie and Freya featured, as well as sports and active ranges from Panache, practical solutions to breastfeeding from Anita and Rigby & Peller; and the ultimate in comfort with bralettes and loungewear from Sloggi. Meanwhile, Cancer Research joined the line-up to showcase their mastectomy range and highlight the good work that they do.
The Summer Soiree event, taking place post-show on the first day of the trade show, was well received. Lingerie Buyers and Suppliers united for a celebration of diverse body types with INDX catering for every intimate buying need. Independent Retailers were treated to pre-dinner drinks and wine tasting at The Loft, Cranmore Park’s new first-floor eatery, followed by street food in the newly refurbished hospitality space, music, live entertainment, and guest speakers.
Owning our national status, the show returns 9-10 February 2025 as INDX National Intimate Apparel Show, with a whole new look and feel. Join the body positive bra revolution – Registration now open
The INDX Intimate Apparel Show allows us a real ‘one stop shop’ to see all the major brands that we deal with. As ‘reps’ visits become ever more infrequent in the store, the chance for the Buyers to actually see the ranges, and often on models, is invaluable to us.
The AIS Intimate Apparel show just works for us, we get all the brands under one roof, we can forward book appointments and take advantage of the discounts and it’s a lot more cost effective both for travel and accommodation rather than London.
I have been coming to the Intimate Apparel show for some years now, every so often I flirt with attending some of the other shows, but keep coming back to AIS Intimate Apparel, the ease of getting to the show, having all the major suppliers in one place meaning less time travelling and out of the store along with show discounts just ticks all the boxes for me.
The INDX Intimate Apparel show is vital to our business, it is the only show that we can see all our key suppliers in one place. We use it for in-season buying as well as planning for the following season. It’s a great environment to do business, comfortable, compact and inspirational. We often pick up new suppliers as well as see all our current brands. An extra bonus is the fabulous lunch which is amazing value!
Next show: 9-10 February 2025
The show returns as INDX National Intimate Apparel Show 9-10 February 2025 with a brand new look and feel. INDX: Where conversations are had, deals are made, and your passion for retail reignited.
