Soyaconcept – Comfortably Uncomplicated 

Welcome to Soyaconcept, where the essence of colourful living meets effortless style.

Rooted in Danish design heritage, the brand creates collections that bring a touch of uncomplicated elegance to everyday life. For Soyaconcept, fashion isn’t about fast trends or perfection – it’s about feeling comfortable, confident, and true to yourself. 

Clothes that fit real women's lives

Since the beginning in Sønderborg, their focus has been on creating clothes that fit real women’s lives. Each piece is designed with care – balancing quality, comfort, and beautiful design in a way that feels natural. They believe good style should never be complicated or out of reach. That’s why they combine great fabrics, flattering fits, and accessible pricing in collections made to be worn and loved season after season. 

At Soyaconcept, they celebrate the power of colour and detail. A soft pastel knit, a printed dress, or a crisp shirt – every item carries its own quiet personality. Styles are feminine without being fussy, modern yet timeless, and always easy to make your own. Designing clothes that move with you and make every day dressing feel just a little bit more joyful. 

The Danish approach to design

The Danish approach to design runs through everything Soyaconcept do – simplicity, quality, and honesty. It’s a mindset that values beauty in the uncomplicated and the confidence that comes from feeling at ease in your own skin. Their collections reflect that philosophy: timeless, wearable, and crafted to last. 

Soyaconcept is part of Soya Group A/S, a family of Danish fashion brands with a shared passion for design, craftsmanship, and comfort. Together with Wasabiconcept, known for its bold designs and inclusive size range, and Leveté Room, which blends Scandinavian simplicity with refined femininity, they create fashion for women across styles, moods, and moments. 

As they grow internationally, they remain true to who they are – a Danish brand with a global heart. Designing fashion that fits real life: colourful yet calm, elegant yet effortless, timeless yet always evolving. 

Rediscover the joy of a colourful and elegant universe with Soyaconcept. Step into a world where fashion is both fun and functional, timeless yet trendy, and always comfortably uncomplicated. 

Meet the Soyaconcept team at the INDX Woman trade show from 25-27 January 2026, Cranmore Park, Solihull. The show is open to all retailers, and free to attend with free onsite parking and complimentary refreshments. Visitors can register for tickets here: https://indxshows.co.uk/shows/woman