INDX National Kidswear Show | Ducky Zebra: Sustainable kids' clothing without limits

Sustainable kids' clothes without limits

Ducky Zebra is an award-winning fashion brand with a values-led mission: to create fun, sustainable clothes that challenge harmful stereotypes in kids' fashion - and to build a fairer, more equal world. Their colourful designs are free from gender stereotypes and inspire kindness and confidence in those who wear them.

What sets Ducky Zebra apart

• Organic cotton: Kinder for the skin, and better for the planet

• Thoughtful details: Zips for easy dressing, roll-down cuffs for growth, and big pockets for little treasures

• Challenging stereotypes: Playful prints that disrupt outdated norms

• Kind & confident designs: The animals in Ducky Zebra’s prints display friendship and kindness, as well as confidence and adventure

• Power button Every item has an embroidered splash power button (often tucked inside a pocket), reminding little ones to be kind and confident, even when it's hard

• Child-led: Over 50 children have been involved in the design process

• 1% to charity: Supporting charities focused on gender equality and children's wellbeing

Sally Dear, Founder of Ducky Zebra, launched the company in 2021 after growing frustrated with the harmful stereotypes found in high-street kids' clothing: pink, cute and impractical vs blue, aggressive and adventure-seeking. The mother of two left her career in marketing to create the child-led clothing company to challenge these stereotypes, while promoting slow fashion.

All items are made from GOTS Organic Cotton and include clever features such as 2-way zips for easy dressing and roll down cuffs to give extra length as the child grows.

Register for the INDX National Kidswear Show, at Cranmore Park
15-16 February 2026 and visit the Ducky Zebra team on stand P490 to explore their latest collections.

For more information or to book a appointment at the INDX National Kidswear Show, please contact: Sally Dear
Tel: +44 (0)7730608883